And that starts with the right color-safe shampoo. (Related: The Best Sulfate-Free Shampoo, According to Experts). Colorists reveal why you need to be using a shampoo for color-treated hair, and share their favorite product picks. Similarly, stronger hair will also better be able to hold onto color better. You may be able to find more information about this and similar content at piano.io, 7 Latinx-Owned Curly Hair Brands to Support, 30 Amazing Products from Black-Owned Hair Brands, Tracee Ellis Ross Celebrates Beauty of Black Hair, Gabrielle Union Just Relaunched Her Hair Care Line, How Julissa Prado Self-Funded Her Beauty Empire. Unfortunately, the wrong shampoo can easily ruin colored hair. TL;DR: You definitely should be using a shampoo for color-treated hair if you are, in fact, coloring your hair. "It's safe and gentle enough for even the most highly damaged-sensitive hair, plus it smells amazing," she says. This duo—a favorite of Amazon reviewers—works together to preserve any shade of red, from carrot cake to auburn, plus tame frizz and add shine. It also has restorative benefits, thanks to sea algaes that work to repair the hair from the inside out, leaving hair more hydrated, smooth, and shiny, he says. To promote lasting color, this shampoo has tons of antioxidants, as well as UV protection to keep hair from turning brassy, says Trey Gillen, a stylist at Ceron Hair Studio in Houston. It also contains musk rose oil, a good ingredient for lightweight hydration, she says. (That's not surprising, given that it's the at-home shampoo variant of a hugely popular protective in-salon treatment that's often paired with coloring services.) But adequate care can buy you time between salon visits, and help extend the life of your color, says Fae Norris, a hairstylist at Rock Paper Salon in Los Angeles. 2. It is worth noting, however, that if your hair is bleached or highlighted, it's a little bit of a different situation. The shinier your hair, the better your color will look, which is why Fleming also loves this pick. No matter whether you visit the salon regularly or go the DIY route, if you've made the commitment to coloring your hair, you undoubtedly are going to want to make your new hue last for as long as possible. So, before talking about shampoo, keep in mind that the best way to preserve your color is to try and stretch the amount of time between washes (hello, dry shampoo) and when you do wash, keep the water cool to warm, says Tang. It takes time and requires finesse, plus demands regular maintenance. Our list of the best dry shampoos for color … It's also a great choice for anyone with split ends resulting from too much color, she says. This in turn allows the strands to hold onto the color longer and generally makes the hair healthier at the same time," she explains. This beloved shampoo is no different. This brand was developed in partnership with an MIT scientist, so you know its products are going to rely on some fancy, science-driven ingredients. The sulfate-free formula is safe for color-treated hair. Though this formula helps promote longevity, it's gentle and lightweight enough for frequent use, says Simone Blake, an artistic designer at Salon Eva Michelle in Boston. This shampoo really delivers for dry and damaged hair, says Norris. This hydrating and strengthening shampoo not only protects color, but also contains sunflower extract to shield strands from the sun's harmful UVA and UVB rays, says Eliut Rivera, hairstylist and owner of Eliut Salon. “In that circumstance, you need sulfates to open the cuticle and deposit the pigments into the hair. Yeah, I told you there’s a lot to choose from. Buy It: Pureology Hydrate Shampoo and Conditioner Duo, $59, pureology.com, "This is the shampoo I recommend the most," says Fleming. Buy It: R+Co Gemstone Color Shampoo, $32, amazon.com, Per the previous point about H2O being color's worst enemy, this sudser contains linseed oil, an ingredient that actually repels water so not as much gets into the hair shaft, explains Fleming, who names this as another one of her favorites. ... How to choose the best shampoo for color-treated hair. Ahead, experts explain exactly why, and share their favorite product picks. It offers UV protective ingredients like kaempferia galangal root extract (a plant in the ginger family), which is key. Here, the best color-treated shampoos to consider that won’t strip or fade your color. Hydrated hair will have a tighter, more closed cuticle so the color is less likely to slip out, says Fleming. Per Fleming's point about colored hair benefiting from a protein boost, this formula offers exactly that. Being sulfate-free, it instead relies on gentle detergents that optimize rather than strip your color, plus a chelating agent to remove minerals found in hard water than can dull your shade. Keratin proteins strengthen, while tamanu oil hydrates and smooths frizz. In addition to protecting color, it also works to repair breakage caused by lightening, he says. Rather, there are legit differences in the formulations between these shampoos and others. PUREOLOGY, The 10 Best Shampoos for Color-Treated Hair, According to Experts. Not the case with this one from Shu Uemura, which richly lathers for that deep-clean feel. Use These Shampoos If You Want Longer Hair, The Best Drugstore Shampoos for Every Hair Type, The Best Dandruff Shampoos for a Flaky Scalp. If you have fine or thinning hair, Tizzio recommends this lightweight shampoo, since it promotes volume and fullness. Shampoo for color-treated hair can go a long way in helping you keep your shade fresh and vibrant, ultimately even helping you go longer between colorings. When you’ve gone through the time and effort to get your perfect color—the one that compliments your skin tone, looks amazingly shiny, and gives you a confidence boost—you want to keep it that way. Also nice? These shampoos will maintain the brilliancy of your new hue, protect it against environmental damage that causes fading, and infuse it with strengthening ingredients, which will improve the health of your hair, thereby making color appear more vibrant.

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