Employees directly interacting with customers are to be very special and important. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Services are economic activities that create value and provide benefits for customer’s specific times and places, as a result of bringing about a desired change in – or on behalf of – the recipient of the service. About Us | stay blessed, why service classification? ATM) 2. Stores categorize merchandise into departments to help you find the products you are looking for, like women’s clothing, household appliances, or bed linen. Contact Us | They are enlisted below. Consultancy service is highly customized & involve both the parties, Trade services are related to tangible products & commodities. Nevertheless, at times, the ID Manual may not include identifications or recitations that describe recently developed goods or services… 2. Based on Service Operations. ADVERTISEMENTS: The Service Process: Meaning and Classification! Ad agency Similarly, the service can be provided by the seller or by an equipment/ machine. Which helps to carry goods and passengers to different places, both within as well as outside the country. A)                                      For example, car repairs, gardening, courier, market research, promotion services, etc. The customer’s involvement in this type is service is not required. 1. Stress is what you feel when you have to handle more than you are used to. Advertising, engineering, consultancy, market research, warehousing, transportation, training, human resources, market research, etc. One common method of defining a service is to distinguish between the ‘core’ and ‘peripheral’ elements of that service. What is the difference between Business buying and Consumer buying (individual Buying)? Educational institutions, Remote services –Presence of only It carries goods and passengers through airways by using different air crafts like passenger aircraft, cargo aircraft, helicopters, etc. II) CLASSIFICATION BASED ON ULTIMATE USER: A) CONSUMER: Services which are directly provided to the consumer. CLASSIFICATION BASED ON LEVELS OF It adds shopping area, proper billing, display, home delivery, telephonic order execution so that buyer gets motivated to buy the product. Clipping is a handy way to collect important slides you want to go back to later. There are services that can be provided only in the presence of the buyer like a haircut, manicure, beauty, hospital, education, fitness, massage, etc. OCEAN TRANSPORT Ocean transport refers to the movement of goods and passengers by ships through sea or ocean waterways. Vii)Classification Based On Customer Employee Presence: CLASSIFICATION BASED ON LEVELS OF These are provided to the customer for avoiding malfunctioning or problem in production so to take care of these products like A.C, computer labs. Hotels: These include business hotels, suite hotels, resort hotels, airport hotels, extended stay hotels, apartment hotels, resort hotels, timeshare hotels, casino hotels, convention centers, and conference centers. Various authors have tried to classify services on the basis of different features /aspects such … However, it is more indicated to have a face-to-face relationship in order to fully understand the needs of the customer. Classification of Goods and Services: Goods and services … These services are classified on the basis of intangibility. There are objects in this world which cannot be tangibly quantified. USER: Services which are directly provided to the September 8, 2018 By Hitesh Bhasin Tagged With: Marketing management articles. Classification Of Services. B)                           (ii) It is not available in remote parts of the country. In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word itself. Similarly, a carpenter, cobbler, mechanic, barber, etc. Nowadays consultancy services are growing at a faster rate. Wherever people or products are involved directly, the service classification can be done based on tangibility. In other words, what is the nature of the process (tangible or intangible actions). Examples of services which include people can be a hair salon, education, theater, restaurants, public transportation. Wherever people or products are involved directly, the service classification can be done based on tangibility. Service involves a lot of economic transaction which is as follows. How Marketing and Human Resources benefit each other? The hotel business should allocate in mental stimulus. A service is an act or performance offered by one party to another. A Doctor can charge much higher fee to a rich client and take much low from a poor patient. NON PROFESSIONAL SERVICES, VI)              CLASSIFICATION BASED ON PROFIT OPERARTION. As services are intangible in nature they differ in their process involvement of customers’ involvement of service provider, delivery time, level of customization nature of, They are mainly focused on earning a profit. Managers must think about processes/outputs in terms of what happens to customers and what is being created. CLASSIFICATION BASED ON Classification Of Services Service can be classified in several ways. (iv) Its operation is less affected by adverse weather conditions like rain, floods, fog, etc. In India there are many nationalized private, cooperative, MNCs banks among these are SBI, ICICI, HDFC. banker) or equipment focus (e.g. Vi) Classification Based On Profit Orientation Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and provides added value in forms (such as convenience, amusement, timeliness, comfort or health) that are essentially intangible concerns of its first purchaser. IRDA i.e. We at MBA Tuts are determined to provide quality content to all the students. Services are bought differently by different buyers in different ways. iii) It provides service according to the fixed time schedule and is not flexible for loading or unloading of goods at any place. Hotels, motels, healthcare, Life insurance, entertainment, repairs, personal banking, education, amusement, personal security, etc. V)                          In Business services, a number of services are provided for production, distribution, maintenance and marketing of tangible as well as intangible products. Your email address will not be published. Transport service helps to carry finished products or raw material from one place to another. Vii) Classification Based On External –Internal Services: There are different ways in which classification of services is done. People include internal marketing, external marketing and interactive marketing. • Skills of the service provider. Based on Non Profit –Church, Temples. (ii) Services directed at intangible assets: Banking, legal services, and insurance services are some of the services most difficult to price and quantify.


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