Instead, I focused on circulating numerous sales pitches which bore no fruit and cost my small business a considerable amount of valuable time and money in its infancy. Today, I know that there’s no better way to attract attention and build brand recognition than interaction in real-time with potential local customers. Irena Zobniow of Insightland says, “I regret that I’ve underestimated, or rather that I put not enough effort into, social media activity like Facebook, LinkedIn and so on. Then one of our member business owners made a very compelling case for SMS. I should have made sure that my NAP information (name, address, phone) appeared the same across every local citation I created. You will find loads articles and advice on Internet Marketing and How to run an Internet Business on my blog http://internetbusiness-howto.com and this is the corresponding Google+ business page AND ...I am leading a Spanish Internet… View full profile ›. Search Engine Marketing Explained, Check Out the Top Digital Marketing Strategies for Small Business, SEO Basics: How to Make Your Website Google-Friendly, How to Use Search Engine Marketing to Get Your Website Noticed, How Local Marketing Helps a Business Bolster Its Presence in Community, Here's What Your Coffee Shop Business Plan Should Look Like, The Balance Small Business is part of the. Positive results can show you how good you are at satisfying the needs of your customers. He regularly asked all his customers what method of communication they would prefer. “When I started, I spread my efforts in SEO and marketing across the whole country, which meant I didn’t have a huge impact anywhere. It’s so easy for a prospective referral to check out the local business online. The most basic type of local marketing is to use a business card. They didn’t put the time and effort into fully optimizing their Google My Business (GMB) listing and their wider SEO efforts. Local SEO can also be improved onsite through local business schema. Since prospective customers depend on recommendations from their friends, peers, and others who have had experience with a product, gathering testimonials from satisfied customers is an effective way to increase your customer base. Besides the traditional type, digital forms of word of mouth that work really well include Google My Business reviews and website / social media testimonials.”, Christina Brodzky of MediaSesh shares, “I have found it important to focus on review management and encourage customers to leave a review for my business (and my clients’ business) on sites such as Google My Business, Yelp and Facebook. Measurement: This is essential for evaluating your marketing efforts and measuring your results. Ask local businesses to post your company’s fliers on doors or in highly trafficked areas. And content marketing is about more than creating your own blog at the outset. “I regret not focusing on retargeting my existing and past clients to stay top of mind,” says Tim Evans of Brand You Local Marketing Agency. “I regret funneling every single client to Google Ads,” says Rizzardini. More importantly, they have an easy way to leave positive reviews connected with you, to help your reputation. I only wish we had seen the light sooner and supported SMS right from the start.”, Finally, local businesses should never put all their marketing eggs in one basket. A flier gives you the opportunity to display all of the services that your business is able to provide. If you don’t ask, the consumers who proactively leave reviews are the ones who either had their expectations completely exceeded or were utterly disappointed. “Customers typically have 4-7 interactions with a business before buying from them, and these interactions happen across a huge range of different devices and mediums. There is plenty of time later to dress things up!”. We get exposure to a lot of people that have never heard of us before that way. Find those reference customers quickly, use them to get testimonials and referrals. The email has a link direct to the “Review” pop-up on Google, so it makes it extremely easy. Google has made sure of this because it’s how they make their money. Find out how to syndicate your content with B2C, The “Sexiest” Thing About Free Traffic & Best Times to Post, Profitable Local Business Ideas With Pokémon Go, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: 4 Types of Customer Segmentation All Marketers Should Know. A local company uses specific marketing strategies to engage new and potential customers related to their specific community.

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